The name?
It started on the 2700 block of Irisdale in Richmond, VA
It's where my entrepreneurial journey began.
It was the name of my first business.
I ran operations inside a company most people have heard of.
I told everyone I'd never own a business.
The universe has a funny sense of humor.
I built one from the ground up, on the 2700 block of Irisdale Ave in Richmond. The same block I lived on back when I swore I'd never do this.
That block is where the name comes from.
I've sat across from owners who were exhausted, skeptical, and out of options. I know the trap because I lived in it.
I also know how to build the way out.
A business should be an asset to your life. Not a liability.
That's not a tagline from AI.
It's a slogan that I created because I lived it, and it has become the standard.
Most owner-operated businesses don't meet it.
It isn't that the owner isn't working hard enough.
Its more like the operating infrastructure was never installed.
Tools won't fix it.
A new hire won't fix it.
Neither will a weekend retreat or a business book.
Those things have a place.
But none of them build the structure that lets the business run without you.
That's the work. And it's specific.
BUILD A BUSINESS THAT GIVES YOU FREEDOM.
LETS START THE CONVERSATION.
No obligation. Just a real conversation.
2700 Advisers
© 2025 2700 Advisers. All rights reserved.
